»GTC was a seminal moment for the AI ecosystem – here's why«

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Setting the foundations for a bright future

In Jensen’s own words, the industry is at a “tipping point”. The discoveries and choices made will resonate for years to come. There felt an acknowledgement that with this opportunity comes a shared responsibility to set the industry up for a sustainable future.

A particular highlight for me was joining Rosanne Kincaid-Smith, COO of Northern Data Group, Karl Havard, MD of Taiga Cloud and Eiso Kant, CTO and co-founder of our customer, Poolside.ai on stage for a panel discussion on 'Balancing power, planet and innovation: How to credibly address sustainability and ethics for Generative AI innovations.' It is a big question to tackle, but one that most attendees of GTC were facing.

We discussed the realities of building a business in this competitive environment, the race to access power at a competitive price, the importance of asking the right questions of your partners and understanding how your GenAI infrastructure is cooled, and the realization that powering GPUs in modern data centers can be done without sacrificing our planet.

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NVIDIA GTC has given us all a moment to recognize the businesses and individuals at the center of AI-driven innovation, and an opportunity to see the use cases of GenAI in action from businesses of all sizes. It certainly felt like just the beginning, and I came away optimistic that all those involved want to play their part in creating an industry where your best ideas can come to life.

As an Elite partner of NVIDIA, and the largest dedicated GenAI CSP in Europe, we will continue to offer access to the latest technology while simultaneously enabling customers to deploy it in the right way, keeping sustainability and ethics at the core. It is in this spirit that we support NVIDIA’s Inception Program, and also why we are launching our own AI Accelerator. More to come on this!

2024 promises to be another pivotal year for our industry. We’re excited for what’s next!