Director, Global Marketing

Eschborn/Frankfurt

The Director, Global Marketing is a key member of the leadership team, playing a critical role in the planning and execution of global marketing initiatives, strategies and activities for HPC and -Technology Partners as well as early stage Business Development Partners.

Responsibilities

  • Extend and coach a team of marketing professionals to help them achieve their full potential.
  • Set the overall Alliances Marketing strategy & priorities in service to Driving Preference with Alliance Sellers and Driving Demand Generation with customers.
  • Oversee the development of annual joint marketing plans, and associated budget required, that align to each partners strategy and account priorities.
  • Direct joint-marketing initiatives focused execution on highly targeted outbound marketing and sales enablement with alliances that result in attracting net-new accounts and drive sales opportunity pipeline
  • Develop and execute globally relevant content and sales and marketing programs to impact global marketing reach.
  • Ensure partner plans deliver a diversified mix of social, PR, brand, digital, videos and in person tactics and work cross-functionally to drive support of delivering on this mix.
  • Continuously pilot new enablement and demand generation programs and then broadscale the most effective programs across all partners.
  • Build strong relationships with Sales leaders and their supporting functions.
  • Partner with Field Marketing and Sales team
  • Agree on prioritization and basic objectives of Marketing Programs to be developed and allocate or coordinate Regional Marketing budget in support of these priorities.
  • Regularly evaluate the effectiveness of key tactics to ensure they are driving partner lead and funnel conversion.
  • Work closely with the PR and Social teams to build annual Communications plans that drive increased market exposure of  partners and conduct quarterly reviews to assess effectiveness.

Qualifications

  • Bachelor’s or Master’s degree preferred.
  • 5+ years experience preferred in management with a track record of leading a diverse team.
  • 5+ years or above relevant industry (telco/IT, data center) experience, some sales experience highly preferred.
  • Proven ability to work in a highly matrixed, global environment.
  • Someone known as a marketing innovator and a change agent.
  • Highly effective communicator who is also a strong influencer.
  • Experience working in matrix environments; quickly builds trust with remote teams and works to ensure others’ success.
  • Strong track record of demonstrated success in executing programs with direct sales organizations to generate funnel and accelerate sales momentum.
  • Experience working in technology companies of various sizes and growth profiles and demonstrated ability to interact internally and externally with C+ or board level management.
  • Experience in public speaking and representing company at public events.
  • Domain expertise in marketing, branding and lead generation strategies.

Apply Now

You can attach your CV or work samples up to 3 MB as pdf.

About Northern Data

Northern Data AG builds and offers global infrastructure solutions in the field of High-Performance Computing (HPC), offering solutions in the fields of machine learning and artificial intelligence, big data analytics, blockchain applications, game streaming and others. Operating internationally the Company evolved from the merger of German Northern Bitcoin AG and American Whinstone US, Inc. and is now a recognized leader in the provision of HPC solutions worldwide. The Company offers HPC solutions, both stationary in large state-of-the-art data centers as well as in high-tech mobile data centers, which can be located at any location worldwide. In doing so, it combines self-developed software and hardware with intelligent concepts for sustainable energy supply. In Texas, Northern Data is running the largest HPC data center in the USA and, at the same time, the world’s largest dedicated HPC facility.

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